Guest Blog by the Wardrobe Angel
When I was a graduate trainee at M&S I had a tongue piercing, sported a huge quiff in my hair which rivalled Elvis, wore bright pink shoes and ties. Immediately I was marked out as ‘creative’ but I still had to adhere to the company dress code and wear a suit. I had three suits from Next and I hated wearing them. Hated it. And I have never worn a full suit since; the thought literally brings me out in a cold sweat. So when I wrote my Dress Code Policy for The Wardrobe Angel I was very careful to include the words, “I will never wear a suit” because it is not reflective of who I am or what I do. I also wrote a Dress Code Policy for Lisa and her team at Raynes Architecture Ltd and she invited me to blog about it! So here we go…
The book, The E Myth Revisited, offers a revolutionary approach to business centred on standardizing each component – how your business will act, how it will deliver, what your business will look like. You have sorted your marketing plan, logo, twitter name but what about the way you look? What about your Dress Code?
“Is it any wonder that McDonalds, Federal Express, Disney …and many more extraordinary companies spend so much time and money on determining how they look? It pays!” (E Myth Revisited)
Clothes offer a unique way of communicating our personality, our power and our brand. Whatever the size of your company it is really important to think about how it looks – about how you – look. Start thinking about how your business looks – everything has to fit with your brand. Start thinking about clothes as part of your business not an afterthought.
When I was a graduate trainee at M&S I had a tongue piercing, sported a huge quiff in my hair which rivalled Elvis, wore bright pink shoes and ties. Immediately I was marked out as ‘creative’ but I still had to adhere to the company dress code and wear a suit. I had three suits from Next and I hated wearing them. Hated it. And I have never worn a full suit since; the thought literally brings me out in a cold sweat. So when I wrote my Dress Code Policy for The Wardrobe Angel I was very careful to include the words, “I will never wear a suit” because it is not reflective of who I am or what I do. I also wrote a Dress Code Policy for Lisa and her team at Raynes Architecture Ltd and she invited me to blog about it! So here we go…
The book, The E Myth Revisited, offers a revolutionary approach to business centred on standardizing each component – how your business will act, how it will deliver, what your business will look like. You have sorted your marketing plan, logo, twitter name but what about the way you look? What about your Dress Code?
“Is it any wonder that McDonalds, Federal Express, Disney …and many more extraordinary companies spend so much time and money on determining how they look? It pays!” (E Myth Revisited)
Clothes offer a unique way of communicating our personality, our power and our brand. Whatever the size of your company it is really important to think about how it looks – about how you – look. Start thinking about how your business looks – everything has to fit with your brand. Start thinking about clothes as part of your business not an afterthought.